Are you selling wood flooring the right way?

It’s tempting to lean on your design expertise in selling hardwood floors. Find the right color, style, width and the customer will be happy, right? Not so fast…

Design focused selling is important, but if that is the only expertise you are offering to your customers then it is just a matter of time before your lack of technical knowledge of wood flooring comes back to bite you in an expensive way.

We want to give you that knowledge!

You will learn how to:

  1. Ask good questions during the selling process.
  2. Educate your customer about wood flooring.
  3. Know which homes NOT to put wood flooring in.
  4. Know the best ways to install wood floors, including which products to use during installation.
  5. Know what the warranty covers and what it doesn’t.
  6. Respond appropriately if things go wrong.
  7. Make the best wood floor recommendation for your customer’s design style, AND their lifestyle and environment.

Wood Floor Sales Training Course

Houston, TX | February 28, 9am to 3pm
The Heights Gallery
611 W. 22nd Street
Houston, TX 77008

Austin, TX | March 2, 9am to 3pm
Austin North Central Hyatt Place
7522 North IH-35
Austin, TX 78752

Dallas, TX | March 7, 9am to 3pm
The Master’s Craft
13707 Gamma Rd.
Farmer’s Branch, TX 75244

Standard Registration – $150/person

  • All notes and slides.
  • Breakfast & lunch.
  • FREE Moisture Meter (Mini-Ligno)

Pro Registration – $300/person

  • All notes and slides.
  • Breakfast & lunch.
  • Pro-grade Lignomat SDM Pinless Moisture Meter.
  • Detailed job-site checklists.